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For Immediate Release: August 25, 2008
Many of Nation’s Cancer Programs Expand Retail Services
Wellness Centers, Fitness Coaches, Natural Skin Products, and More
ROCKVILLE, Md.—Increasingly, the nation’s cancer programs are adding innovative retail products to help their patients and the bottom line. From vitamins and nutraceuticals to a skin care line, hospital cancer programs are finding that a full complement of retail offerings can drive additional business to core services, as well as provide access to a new high-margin, cash-based revenue stream that is immune to fluctuations in payment from insurers.
At ACCC's 25th Oncology Economics Conference in San Francisco, Calif., Friday, September 19, 2008, a session entitled “What’s New, What Works?” will explore the growing trend of retail within the nation’s oncology programs.
"Cancer programs are innovating with a full range of products and services," said John L. Surprenant, MA, MDiv, MHA, director, Perry Cancer Institute at St. Joseph’s Hospital, Tampa, Fla. "You’ll find stress reduction programs, immune support programs, electric stimulation to help the body repair itself faster, specialty foods, dance, and even wellness centers."
A hospital wellness center is not your typical health club. It offers screenings, a dietitian, and fitness coaches knowledgeable about cancer treatment and rehabilitation.
According to Surprenant, some cancer centers have established "a place for her," which offers vitamins/nutraceuticals relevant to women’s health, mineral cosmetics, natural skin care products (safe to use while undergoing treatment), and an expanded line of gift, spa, jewelry, and inspirational merchandise.
And don’t forget e-commerce. Hospitals are partnering with outside firms for technology, order fulfillment, inventory management, credit card processing, and customer service.
Robert B. Helms, PhD, Resident Scholar, American Enterprise Institute, explores effective reform of our healthcare system in this election season. Find out about the economics of both the public and private healthcare sectors. And learn how healthcare markets can be made to work more efficiently.