ACCC Marketing Manager

The Association of Community Cancer Centers (ACCC) is the leading education and advocacy organization for the cancer care community. Founded in 1974, ACCC represents a powerful network of more than 28,000 multidisciplinary practitioners nationwide. As advances in cancer screening and diagnosis, treatment options, and care delivery models continue to evolve—so has ACCC—adapting its resources to meet the changing needs of the entire oncology care team.

ACCC is seeking a strategic and creative Marketing Manager who will take the lead in developing promotional strategies that elevate the visibility and reach of a diverse portfolio of educational programs for the multidisciplinary cancer care team.

This role is ideal for a dynamic and passionate marketing professional who appreciates both the art and science of marketing. The candidate must have at least five years of digital and print marketing knowledge and experience; the capacity for project management in a fast-paced environment; and an ability to work with various internal and external stakeholders.

DUTIES AND RESPONSIBILITIES:

• Oversee the creation and implementation of creative multi-channel marketing plans for ACCC’s Provider Education portfolio, which includes live meetings and summits, continuing education activities, webinars, publications, videos, infographics, podcasts, and more.
• Responsible for writing, testing, and disseminating digital marketing to targeted audiences. Plan and implement marketing campaigns, track analytics and program impact, and make recommendations to reach key performance indicators. Suggest new ideas for growth.
• Write, copyedit, and proofread content across platforms while maintaining standards of voice, tone, and quality.
• Genuine interest and understanding of the importance of branding and a commitment to ensure all deliverables and promotions are aligned with ACCC’s brand, messaging, and style.
• Coordinate with externally-contracted graphic design consultants to guide publications and digital assets through all phases of design. Work with print vendors to oversee the production schedules of publications and marketing print materials, while adhering to budgets.
• Understand the role of informational graphics, visuals, and video to reach defined audiences with strong messages and calls to action, and the ability to create attractive visuals is desired.
• Ability to successfully collaborate with internal staff and external partner organizations in strategic communications, public relations, and social media efforts.
• Track metrics to compose marketing outcomes reports to illustrate campaign performance, trends, and insights. Analyze data to measure effectiveness and pivot when necessary.
• Experience managing and interpreting marketing performance metrics and tracking tools. Proficiency with Google Analytics and SEO tools a plus.
• Support special projects as assigned, including research, creative work, brainstorming.
• Provide assistance and support for other CMI activities, projects, and staff as requested, while maintaining a professional, efficient, and timely workflow.
• Actively participate in assigned CORE Group (internal project teams).

PREFERRED QUALIFICATIONS:

• Bachelor’s degree in Marketing, PR, Communications, or related field, plus five years of relevant professional marketing experience.
• A background in healthcare, foundation, non-profits, or an association environment is a plus.
• Outstanding written and verbal communication skills. Present ideas in an organized, creative, and engaging manner that results in clear understanding and calls to action.
• The ability to understand target audiences and translate a wide variety of concepts into clear and engaging content for a multidisciplinary healthcare audience will be critical for success in this role.
• A strong understanding of the principles of graphic design is a bonus.
• Knowledge of Microsoft Office, Microsoft Teams, Salesforce, Elevate, Act-On, Qualtrics, Survey Monkey, Canva, and Asana is desired.
• Ability to work well with multiple staff, clients, and vendors to meet deadlines, handle a diverse workload, and produce high-quality materials.
• Demonstrate creative abilities and initiative in collaboration with other staff. S/he should be team oriented as well as have the ability to work independently with little supervision.
• Some travel possible.

REQUIRED QUALIFICATION:

ACCC requires all employees to be COVID-19 vaccinated. Accommodation due to a disability or religious reasons will be evaluated in compliance with the law.

We offer a very comprehensive benefits package that includes medical, dental, and vision insurance, Life and AD&D, Short-Term Disability/Long Term Disability, and Health Savings account. 401K Savings Plan with employer match. Free parking, access to a private gym, and many more!!

For consideration, please submit a resume with cover letter and salary expectations to our HR Manager.